Website | Logo System | Magazine Ad
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The Bright Idea startup competition aims to showcase entrepreneurs that support causes they believe in. The competition uses its platform to raise awareness about these concepts and encourages the community to come together in a charitable way by crowdfunding businesses. At the end of each competition, custom lamps crafted by artists are awarded to those who contribute the most to each start-up. ​
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Project Goal: Create awareness for worthy causes and give philanthropic entrepreneurs a platform to launch their startups.
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Applications Used: Adobe Illustrator, Photoshop, and InDesign
Thematic Treatment
Given the emphasis on empowering social causes, the design includes structured components such as geometric shapes and line work illustrations. Typefaces with a range of weights and vibrant colors are used to counterbalance this. To draw attention to the individuals and their work, monotone photographic elements are employed with slightly increased contrast. Case study files highlighting the positive impact of successful start-ups and small businesses are included in each informational deliverable. This approach attracts a target audience with a strong sense of compassion.
Website
The competition’s website provides insights into its inner workings and the types of businesses it aims to support. Additionally, it equips the reader with information on businesses that benefitted from Bright Idea, and how to get involved or donate.
Magazine Spotlight
The magazine spotlight interview, written by Wired Magazine, features the creator of the Bright Idea competition and detailed its benefit to the community.
Logo System
Bright Idea’s logo features a mark that represents the inspiration that strikes when coming up with a concept. Abstract profiles of people shaped like hearts, which signify a community uniting, are used to symbolize this spark. This concept serves as the foundation for brand principles, with products developed in accordance with its guidelines.
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