Catalogs | Art Direction | Event Signage
Swig Life is a premium brand specializing in insulated drinkware, offering customers the opportunity to express their individuality trough eye-catching prints and patterns. All creative assets are expected to effectively showcase these unique designs while satisfying client demands and maintaining the brand's aesthetic. Swig Life focuses on female empowerment, creating products designed for women, by women.
Project Goal: Design printed materials that effectively drive sales, highlighting products through well-organized catalogs designed for ease of navigation, as well as event signage crafted to peak customer interest.
2024 Project Outcome: Created and produced five catalogs and signage for five trade shows held nationwide, leading to a 5.46% year-over-year increase in trade show sales.
Applications Used: Adobe Photoshop and InDesign
Catalogs
Each season, a catalog is released to showcase new prints and products available for preorder. Additionally, a separate catalog is produced featuring items available for custom etching. These projects require extensive layout design to provide clear and informative details, including skus, pricing, and barcodes. The designs are carefully developed to be visually appealing, enticing readers and encouraging purchases.
Art Direction
In addition to creating layouts for print assortments, the catalog uses compelling imagery to showcase the personality of new prints and new product technology. Planning for these images requires the creation of shot lists, which begins with ideation and mood boards and concludes with the final retouched image.
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Event Signage
Signage is requested for every event or trade show the company participates in. For the golf event creative, the goal was to create signage that clearly explained the various competitions taking place and to design handouts highlighting the golf drinkware collection. For the trade show, the signage focused on showcasing new products and features of items available for wholesale.
