Brand Strategy | Visual Identity
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Raquet Buddy is a technological business that specializes in supporting country clubs’ tennis stringing operations across the United States. The company aims to increase customer satisfaction by simplifying customer preference management and providing a straightforward, effective solution. This creative and pragmatic approach distinguishes Racquet Buddy as an innovator in modernizing stringing services.
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Project Goal: Craft a playful and unique visual identity for the company that reflects their friendly, forward-thinking personality.
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Applications Used: Adobe Illustrator
Behind The Design
Considering how novel the company’s idea is, it is crucial to create a brand identity that appeals to individuals who may be reluctant to adopt a new approach. Simplicity and a playful, fresh look are key components of the brand’s identity creation. This is accomplished through combining vivid colors derived from the founder’s original tennis jersey, as well as incorporating rounded shapes and letterforms.
Brand Assets
The logo features a racquet icon, and the patterns are incorporated to add texture to the printed and digital brand collateral.
