Email & MMS Campaigns | Website Assets
Swig Life is a premium brand specializing in insulated drinkware, offering customers the opportunity to express their individuality trough eye-catching prints and patterns. All creative assets are expected to effectively showcase these unique designs while satisfying client demands and maintaining the brand's aesthetic. Swig Life focuses on female empowerment, creating products designed for women, by women.
Project Goal: Craft digital assets that elevate the brand identity and increase brand awareness by driving traffic to retail and/or wholesale channels.
2023 Project Outcome: Created over 225 email and MMS campaigns that drove
customers to retail and wholesale sites, contributing to website traffic
increase totaling 6.85 million sessions.
Applications Used: Adobe Photoshop, InDesign, Illustrator, and After Effects
Branded Email Campaigns
Black Friday Email + MMS Campaign
This campaign aims to generate excitement for the company’s Black Friday sale using a cohesive set of marketing materials, including emails, MMS messages, and social media advertisements. The team animated neon signs and designed them in Swig Life’s signature colors to preserve brand continuity while adding a new perspective to their marketing style.
Website Assets
The company has a large ecommerce presence, selling their products on multiple platforms including Shopify and Wix. For each of these sites, the brand values both design and functionality, with headers and product landing pages that are easy to navigate. This leads to higher conversion rates and a larger average order value.
